Privacy notice
What we know about you, why, and what you can ask us to do with it.
Last updated 1 September 2026
Ride2 is a demonstration project, not a real company. This page shows how we'd run things if we were.
1.Who we are
Ride2 Coaches decides how your personal data is used (we're the “controller”). Ride2 is a demonstration project: please don't enter real personal details you wouldn't want in a test system.
2.What we collect
- Your account: name, email address, mobile number (if you give it), and your preferences.
- Your bookings: journeys, passengers' names and ticket types, whether someone needs a wheelchair space or bike space, and the messages we've sent you.
- Payments: the card brand, last four digits and expiry, and a token from our payment provider. We never see or store your full card number.
- Using our website: basic technical logs (like your IP address) to keep the service secure. We don't track where you are — the live map shows where our coaches are, not our passengers.
3.Why we use it
- To sell you tickets and get you where you're going (our contract with you).
- To tell you about your journey — confirmations, delays, changes and refunds (our contract, and our legitimate interest in running a reliable service).
- To keep financial records the law requires us to keep.
- To send news and offers — only if you've said yes, and you can stop any time.
- To understand how our website is used — only if you've accepted analytics cookies.
5.How long we keep it
Booking and payment records: six years, because tax law says so. Your account: until you ask us to close it. Journey messages: two years. Coach location data: three days.
6.Your rights
You can ask for a copy of your data, ask us to correct or delete it, object to how we use it, or ask us to send it to you in a portable format. Contact us through our help page and we'll reply within a month. If you're unhappy with how we've handled your data, you can complain to the Information Commissioner's Office.
Questions about this page? Get in touch.